30-03-2012 - admin

A visit to River Island HQ

A while ago I was invited on an exciting trip to London, organized by River Island. I visited their headquarters in London. And during a tour through their enormous office I got the chance to take a look at how those great collections are put together. There were mood boards all over the place with fabric samples, different types of prints and catwalk images of international high end fashion brands. The River Island teams were already finishing their new collections for upcoming fall/winter, but I was still able to shoot some of the moodboards for this spring/summer. And as I showed before I have even already bought the end product (the perfect spring dress) of this creative process.

Spring/summer mood boards at River Island headquarters

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