20-07-2012 - admin

Lanvin’s Family Portrait

No models in Lanvin‘s latest fall campaign; real people are the brand’s faces for upcoming fall/winter. Alber Elbaz wanted to bring his clothes back to the street and display them on people from different ages an sizes. Well, mission completed. The ‘crazy family’ as Elbaz calls it himself is looking convincing in the images shot by Steven Meisel.

And the best thing about this real people campaign? There’s a video coming up as well (Lanvin campaign videos are always great). So be prepared to see that 80-year old lady (in the green peplum ensemble) doing some serious dance moves!

campaign videos and a cool third Lanvin inspired New York streetstyle video below.


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